eLayaway

TALLAHASSEE, FL – eLayaway, Inc. (“eLayaway®”) announced today the appointments of Douglas Salie as Chief Executive Officer, Bruce Harmon as Chief Financial Officer and Gina Bennett as Chief Compliance Officer.

“Mr. Salie brings his expertise in Internet technologies and consumer-facing web-based applications which will help eLayaway® improve its offering and build upon its past successes,” stated Sergio Pinon, Founder and Chief Marketing Officer.

Recent growth and the overwhelming popularity of online layaway has begun to draw experienced executives such as Salie, Harmon and Bennett to this emerging start up. Their combined talents provide eLayaway® with a solid foundation and strong organizational experiences needed to support the largest enterprises. eLayaway® is now poised to take its timely concept to the next level.

“Mr. Harmon and Ms. Bennett have strong backgrounds working as officers and directors of publicly-traded companies. Their past experiences will assist eLayaway® in its push for structured growth and profitability,” stated Douglas Salie, CEO.

Backed by the management team that originally launched eLayaway® in 2006, the newly formed executive team has already begun making headlines in their industry. On August 28, 2009, CNBC featured eLayaway® on its show, “The American Consumer.” The brief mention resulted in numerous calls from interested merchants looking to find ways to stimulate sales in this economy. On September 3, 2009, Sergio Pinon, the Company’s co-founder, was interviewed on FOX Business News. Additionally, due to the July 2009 Consumer Alert issued by the Federal Trade Commission (“Layaway: Another Way to Buy”) discussing layaway as a viable solution to credit cards, the Associated Press, The Wall Street Journal and many other media sources have been contacting the Company to interview its management.

About eLayaway®
Founded by Donald B. Read and Sergio Pinon in 2005, eLayaway® is an online layaway payment solution that lets shoppers pay over time for their purchases on a schedule that fits their lifestyle and budget. Charged a small, flat 1.9% transaction fee, the consumer receives their merchandise once all payments are made in full. eLayaway® is based in Tallahassee, Florida and currently provides their service for over 700 merchants including the Minnesota Vikings, Jacksonville Jaguars and the Detroit Red Wings (season tickets – see eLayawaySPORTS) and Carnival Cruise Line (gift cards – see eLayawayTRAVEL).

For more information, visit www.eLayaway.com.

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products, which we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.